The things people ask first.

It keeps your effective campaigns from going dark, puts budget that would otherwise sit unspent behind campaigns that are converting, and gives new campaigns room to prove themselves. It does that by adjusting campaign daily budgets, and nothing else.

A campaign exhausts its budget in the middle of an afternoon and stops serving until midnight. Anything checking once a night finds out the next morning, by which time the day is gone. Orchadstrate learns each campaign’s real intraday curve from its own history, so at eleven in the morning it already knows two o’clock is coming.

This is the case it is best at. Google Ads stops serving a campaign the moment it reaches its daily budget, so an end-of-financial-year appeal, a sale weekend or a viral moment is capped by a number somebody chose weeks earlier — usually while nobody is watching. Orchadstrate notices within the hour, lifts the budget while the demand is still there, and puts it back when the spike passes — inside limits you set in advance.

Some of it, yes. An average daily budget can spend up to twice its amount on a day Google expects better results, and a shared budget moves unspent money to campaigns that are capped. Both are worth having. But it happens once a day rather than hour by hour, it does not show you what it changed, Performance Max is left out, and you cannot set the pools or the limits. Orchadstrate does the same job by the hour, on your rules, on the record, across every campaign type with a daily budget of its own. It runs alongside Google’s automation rather than instead of it: Google decides the bidding, Orchadstrate manages the budget underneath.

They act on different controls, so they do not collide. Smart Bidding decides how to bid within a budget; Orchadstrate moves the budget and never touches a bid, a target or a bid strategy. Google names four things that put a bid strategy into learning — a new strategy, a change to a bid strategy setting, campaigns or keywords moving in or out of it, and in some cases an ad group target change on Shopping campaigns. A campaign’s daily budget is not among them. Google’s own guidance runs the same way: a campaign held back by its budget cannot enter auctions it would have won, and the advice is to raise the budget until it is no longer constrained. Changes here are measured and bounded rather than sudden, for the same reason Google warns against abrupt swings.

Four things, and you set all of them: a minimum number of conversions, a maximum cost per conversion (your CPA or CPL, whichever you call it), a minimum return on ad spend, and a monthly ceiling it will not cross whatever else is happening. A campaign that fails any of them is left alone and the reason is recorded. The exception is a campaign too new to have a record — that one is given room rather than judged on numbers it has not had time to earn.

Any campaign with its own daily budget, including Search, Performance Max, Display, Shopping, Video and Demand Gen.

Yes. Google reports spend in each account’s own time zone, so every account is paced on its own local clock — an Australian account’s afternoon is its afternoon, not a server’s. Accounts in different countries under one login each run on their own.

Campaign daily budget amounts, and nothing else. It does not create or pause campaigns, write ads, change bids, edit keywords, alter a bid strategy or touch your targeting, and it never turns a campaign on or off. Every change is capped, logged with its reason, and can be switched off for one campaign or the whole account immediately.

Only after you subscribe and turn it on, and only within limits you set. The free scan is read access and changes nothing at all. You can disable it for one campaign or the whole account at any time, and the effect is immediate.

Campaigns, campaign budgets and performance metrics from the accounts you connect. It does not read your billing details, and it does not read anything about the people who see your ads.

Through Google’s own OAuth consent screen. You authorise read access, choose which of your accounts to manage, and can revoke it at any time from your Google account settings.

The pacing stops at once and our access to the account is cleared, so nothing here can read it again. Every budget stays exactly where it is at that moment — nothing is reverted and nothing is left running. You can also revoke us directly from your own Google account settings without telling us.

Priced on the Google Ads spend we manage, averaged over three months so a seasonal peak does not move you. The levels and their prices, in your own currency, are on the pricing page. The scan is free and needs no card.

No. Every level is protected, and every level moves idle budget to the campaigns that are converting — the thing Google’s own shared budgets will not do, since they cannot include Performance Max at all. The spend curve is read minute by minute at every level, so the board tells you a campaign is accelerating whatever you pay. The only difference higher up is how often we look.

Yes. Your spend sets the smallest level you can take, not the level you must take. One account you cannot afford to have go dark is a good reason to buy the checking rather than the size.

One connected Google Ads account. The levels are built for a team running its own advertising — a paid account, a grant account, somewhere to test — rather than for an agency holding forty of them, and the allowances say so. Seats are not counted at all: put your whole team on it.

Nothing stops. The level is set on a three-month average precisely so one busy month does not move you, and if the average does cross we prompt you rather than switching anything off. Budgets keep being managed while you decide.

Yes, and it needs no card. It reads your account, learns what each campaign’s ordinary day looks like, and shows you what would have been done differently. You subscribe when you want those changes actually made.

Monthly, in advance, through Stripe. You can cancel at any time and your subscription runs to the end of the period you have paid for. We do not refund part-periods unless the law requires it. The full position is in the terms.

We retry and email you. If it stays unpaid, automated changes are suspended before access is removed — we will not keep changing budgets on an account we are no longer being paid to manage.

There is no self-serve price above the top level, deliberately. At that size the questions are about pools, approval and who sees what, and those are worth half an hour rather than a checkout. Tell us about it.