The things people ask first.

It keeps the campaigns that are converting serving all day, funds them from budget sitting unspent elsewhere, and gives new campaigns room to prove themselves. The budget is the only control it touches, deliberately: extended when a campaign runs ahead of its own day, never past the limits and targets you set, and every change recorded with its reason.

Every hour on every plan, and closer than that on the plans that buy it — every fifteen minutes from Growth, and up to every minute from Scale, for a campaign heading for its cap. That is the grain the problem happens at: a campaign exhausts its budget in the middle of an afternoon and stops serving until midnight, and anything checking once a night finds out the next morning, by which time the day is gone. Orchadstrate learns each campaign’s real intraday curve from its own history, so at eleven in the morning it already knows two o’clock is coming.

This is the case it is best at. Google now leans toward your busier days — its demand-led pacing spends a little more when it predicts a peak and less on slow days — but it does that across days, within the same daily and monthly ceilings, and a campaign can still reach its cap in the middle of a big afternoon and stop serving until midnight. An end-of-financial-year appeal, a sale weekend or a viral moment is still bounded by a number set in advance. Orchadstrate works inside the day: it notices within the hour, lifts the budget while the demand is still there, and puts it back when the spike passes — inside limits you set.

Evidence, not performance. A campaign goes past a ceiling you set only where more spend has demonstrably bought more conversions — where the returns have not started bending. A campaign that is simply doing well does not qualify, because the whole point of a ceiling is that the thing it constrains cannot argue its way past it. You choose which conversion actions count, and whether a campaign is judged on how many or how much: a lead form and a purchase are both conversions and they are not the same thing.

Straight away. It does not need to watch your account for a fortnight first, because Google already holds the hourly history — the curves and the findings are read from the ninety days that have already happened. You see what it would have done on day one, and decide from there.

Four brakes, and you set all of them: a minimum number of conversions, a maximum cost per conversion, a minimum return on ad spend, and a monthly limit it will not cross whatever else is happening. The first three can be set for the account and overridden on any campaign; where Google already holds a target CPA or ROAS on the campaign, it is shown beside the field. A campaign that fails any of them is left alone and the reason is recorded. The exception is a campaign too new to have a record — that one is given room rather than judged on numbers it has not had time to earn.

Every type with a daily budget: Search, Performance Max, Display, Shopping, Video and Demand Gen. Campaigns on a shared budget are included too — a shared budget runs out exactly like any other, and takes several campaigns down with it when it does.

Yes. Google reports spend in each account’s own time zone, so every account is paced on its own local clock — an Australian account’s afternoon is its afternoon, not a server’s. Accounts in different countries under one login each run on their own.

Some of it, and more than it used to. An average daily budget can spend up to twice its amount on a day Google expects better results; a shared budget moves unspent money to capped campaigns; and demand-led pacing now follows predicted demand, spending more on peak days and less on slow ones. All worth having, and all worth keeping on. Orchadstrate is a layer of control on top of them, not a replacement: it works to the hour rather than across days, on your rules rather than Google’s read of demand, on the record with every change logged, across every campaign type rather than Search and Shopping — and it reallocates budget between campaigns, which they do not. Google decides the bidding and paces the day its way; Orchadstrate gives you the finer control over the budget underneath. Run both.

If it suits your account, keep it on. From what Google has published, demand-led pacing helps when three things are true: you are on Search or Shopping, your demand genuinely varies day to day, and there is slack in the budget on quiet days to move to busy ones — it shifts a campaign’s own budget across days and never adds to it. Orchadstrate works the other way in: to the hour rather than the day, on every campaign type, and it can fund a campaign that is capped from surplus sitting in another. The account demand-led pacing can do least for — one hitting its cap every day, with no quiet day to borrow from — is the one Orchadstrate is built for.

In one place: shared budgets, which pool a group of campaigns and top up the ones that cap out. It is useful, and it leaves Performance Max, campaign total budgets and experiments out, with no pools or limits you set. Everything else moves a single campaign’s own budget: demand-led pacing spreads it across days, Performance Max spreads it across channels inside one campaign, and a portfolio bid strategy shares a target rather than a budget. Orchadstrate reallocates across every campaign type. You choose, per campaign, whether it may give up surplus and whether it may receive any, and every move is recorded against the targets you set.

It made the budget the cleaner lever. A budget-limited campaign on a target cost or return now performs more consistently to that target rather than over-delivering, and Google separated the two controls: the target decides efficiency, the budget decides spend. Google does not change budgets for you — its own advice for a budget-limited campaign is to give it as much headroom as you can. Managing that headroom hour by hour, on your rules, is what Orchadstrate is for. More predictable bidding makes a well-placed budget worth more, not less.

No — they act on different controls, so they do not collide. Smart Bidding decides how to bid within a budget and demand-led pacing decides how that budget is spread across days; Orchadstrate manages the budget amount and never touches a bid, a target or a bid strategy. Keep all of them on. Google names four things that put a bid strategy into learning — a new strategy, a change to a bid strategy setting, campaigns or keywords moving in or out of it, and in some cases an ad group target change on Shopping campaigns. A campaign’s daily budget is not among them. Google’s own guidance runs the same way: a campaign held back by its budget cannot enter auctions it would have won, and the advice is to raise the budget until it is no longer constrained. Changes here are measured and bounded rather than sudden, for the same reason Google warns against abrupt swings.

Campaign daily budget amounts. That is the entire surface: it does not create or pause campaigns, write ads, change bids, edit keywords, alter a bid strategy or touch your targeting, and it never turns a campaign on or off. Every change is capped, logged with its reason, and can be switched off for one campaign or the whole account immediately.

Extending a campaign that is about to run out, yes, once you subscribe and turn it on — that is time-critical and waiting for approval defeats it. Moving budget between campaigns is offered rather than applied unless you ask for it, because that is a decision about your business and nothing breaks if it waits. Both stay inside the limits you set. The 7-day trial is read access and changes nothing at all.

Campaigns, campaign budgets and performance metrics from the accounts you connect. It does not read your billing details, and it does not read anything about the people who see your ads.

Through Google’s own OAuth consent screen. You authorise read access, choose which of your accounts to manage, and can revoke it at any time from your Google account settings.

That message comes from your organisation, not from us. A Google Workspace administrator can restrict which third-party apps people may sign in to, and an app the administrator has not yet trusted is blocked with that exact wording. Ask them to trust Orchadstrate in the Admin console under API controls, by its client ID, which we will give you on request. A personal Google account, or one outside such a policy, connects normally. This is different from the “Google hasn’t verified this app” notice, which has a way through and disappears once Google’s review completes.

Pacing stops at once and our access is cleared, so nothing here can read the account again. Every budget stays exactly where it is at that moment — nothing is reverted and nothing is left running. You can also revoke us directly from your own Google account settings without telling us.

Priced on the Google Ads spend we manage, averaged over three months so a seasonal peak does not move you. The plans and their prices, in your own currency, are on the pricing page. The trial is free and needs no card.

No. Every plan gets the whole engine — the board, the budgets sheet, per-campaign switches and targets, and the change log. What a higher plan buys is how often the account is checked and acted on, how many accounts it covers, and on Professional your own name and logo.

Yes. Your spend sets the smallest plan you can take, not the plan you must take. One account you cannot afford to have go dark is a good reason to buy the checking rather than the size.

One connected Google Ads account. Every plan includes an allowance, extra accounts can be added to any plan for a flat monthly price each, and seats are not counted at all — put your whole team on it. A business running its own accounts, or an agency running a handful for clients, fits the plans; an agency with more accounts than the top allowance covers should talk to us.

Nothing stops. The plan is set on a three-month average precisely so one busy month does not move you, and if the average does cross we prompt you rather than switching anything off. Budgets keep being managed while you decide.

Yes — seven days, and it needs no card. It reads your account every hour, learns what each campaign’s ordinary day looks like, and shows you what would have been done differently, changing nothing. After the seventh day the passes stop and the board keeps what it found; the budgets start being managed when you subscribe.

Monthly, in advance, through Stripe. You can cancel at any time and your subscription runs to the end of the period you have paid for. We do not refund part-periods unless the law requires it. The full position is in the terms.

We retry and email you. If it stays unpaid, automated changes are suspended before access is removed — we will not keep changing budgets on an account we are no longer being paid to manage.

There is no self-serve price above the top plan, deliberately. At that size the questions are about pools, approval and who sees what, and those are worth half an hour rather than a checkout. Tell us about it.